Intro to the Email Marketing Module

Welcome to our guide on how to use the Email Marketing module in FranConnect. This tool helps you send out email campaigns easily, whether you're looking to connect with current customers, find new ones, or keep your leads interested. We'll show you how to get started, create your emails, and see how they're doing, so you can make the most of your email marketing efforts. In this article, we will cover some of the most useful aspects of the Email Marketing module.


Dashboard | Planner | Emails | Lead Capture | Listings | Reputation



The Dashboard page provides you with an overview of important metrics for your email marketing campaigns. You can use this data to track the effectiveness of your campaigns and surveys.



The Planner section provides you with resources to manage your annual marketing plans. Here you can create and access the plans themselves as well as reporting related to them.



The Emails section gives you access to a plethora of resources to manage your email campaigns effectively. Let's take a look at a few of the most important sections of Emails.



The Leads page shows you all of the leads you have stored in FranConnect as valid recipients of email campaigns. You can manage leads from this page as well.



The Opportunities page is where you track all of the opportunities you have tied to your campaigns. You can also delete and add opportunities from this page.



The Groups page is where you can manage and view all of the groups you are using for your marketing campaigns. This allows you to target specific groups of leads with campaigns that apply the most to them.

Campaign Center


The Campaign Center page simplifies managing email and SMS marketing by offering tools for creating templates, targeting audiences, and automating campaigns. It features an easy-to-use dashboard for tracking performance and enables personalized and scheduled messaging to improve engagement and results. This platform streamlines marketing efforts, making it easier to reach and convert your audience.



The Workflows page allows you to manage workflows for your marketing campaigns. This adds a further layer of automation to your lead engagement plan.

Lead Capture


The Lead Capture page provides a seamless way to create and customize sign-up forms for capturing leads effectively. With the option to embed these forms directly into your website as an iframe, it enhances your ability to collect valuable customer information with ease and efficiency.



The Listings page in FranConnect is a tool for tracking and updating information about franchise locations. It helps users manage details like location, contact info, and whether the franchise is open or closed. This page keeps everything organized, making it easier to keep track of franchise expansions and ensure all listings are accurate and consistent.



The Reputation page shows you all the reviews your franchise locations have gotten, along with an average score that represents their reputation. This makes it easy to see how well each franchise is doing in the eyes of customers and where improvements might be needed.


Having read this article, you should have a general understanding of how to use the Email Marketing module and the ways you can leverage it to automate your marketing campaigns. To learn more about the Email Marketing module, please check out our Email Marketing guides.

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