Templates and campaigns sound similar but do different jobs in FranConnect email marketing. Here's the difference, and the order to build them in.
In short
A template is the reusable layout. A campaign is the actual email you design on that layout and send to subscribers.
Templates — the layout
Build your content and imagery into a preset layout you can reuse across campaigns.
- Start from the sample templates — they're already mobile-friendly and responsive on all devices
- Choose your template on the Template step of the Campaign Builder, before you add content
Campaigns — the email you send
Set the campaign type and send timing, pick one of your templates, and associate contacts now or later.
- Design the campaign on top of the template on the Design step
- Duplicate, delete and rearrange content and image blocks
- Drag and drop blocks, mixing and matching to get the look you want
Fig 1 — Campaign Builder. Pick a template, then design the campaign on it.
Tip
Build the template first. Once it exists, every campaign that uses it starts from a layout you already know renders well.