How to Configure the Facebook Lead Ads Integration with Zapier

1 min read

Send leads from your Facebook (Meta) Lead Ads straight into FranConnect using a Zap, so new enquiries arrive without manual entry.

Before you begin

You need a paid Zapier account, email parsing enabled in FranConnect with its parsing email address, and admin access to the Facebook account that owns your business page.

Step-by-Step Instructions

Follow these steps to configure the Facebook Lead Ads Integration with Zapier

Create the Zap

In Zapier, open Zaps, click + Create and choose Zap, then give it a name you'll recognise later.

Zapier Zaps page with the Create button

Fig 1 — Zaps page. Click + Create › Zap.

Set Facebook Lead Ads as the trigger

Search for and select Facebook Lead Ads, choose New Lead as the trigger event and click Save + Continue.

Selecting Facebook Lead Ads as the trigger app in Zapier

Fig 2 — Choose Facebook Lead Ads as the trigger app.

Choosing New Lead as the trigger event

Fig 3 — Trigger event: New Lead.

Important

Only new leads are captured. Leads collected before you set the Zap up must be exported from Facebook and imported into FranConnect by CSV.

Connect your Facebook account

Click Connect an Account, sign in to the account tied to your business page, then click Save + Continue.

Connect an Account prompt for Facebook Lead Ads

Fig 4 — Connect the account that has admin access.

Pick the page and lead form

Choose your Facebook Page, select the Form you want to use and click Continue to confirm.

Selecting the Facebook page in Zapier

Fig 5 — Select your Facebook Page.

Selecting the lead form in Zapier

Fig 6 — Select the Lead Form.

Add the email action

Search for Email by Zapier as the action app, choose Send Outbound Email and click Save + Continue.

Selecting Email by Zapier as the action app

Fig 7 — Action app: Email by Zapier.

Address the email to FranConnect

Set the recipient and subject so FranConnect's parser picks the email up and files it under the right lead source.

To	Your FranConnect parsing email address
Subject	`Internet` — must match the Lead Source configured in FranConnect

Build the email body

Lay out one field per line, inserting the Facebook values with Zapier's Insert Field button.

Name: [Name]
Company: [Company]
Address: [Address]
City: [City]
State: [State]
Zip: [Zip]
Phone: [Phone]
Mobile: [Mobile]
Fax: [Fax]
Email ID: [Email]
Record Type: Lead

Configured outbound email body in Zapier

Fig 8 — The configured email body.

Important

A Contact needs only Name. A Lead needs Name and Record Type: Lead. Make sure zip codes are mapped to locations under Admin › Marketing › Zip/Postal Code Locator.

Test and turn it on

Choose Skip Test or Create and Continue to send a test email, click Finish, then switch the Zap ON.

Tip

Submit a test lead through the form afterwards and check it lands in FranConnect before you rely on the automation.

How to Configure the Facebook Lead Ads Integration with Zapier

Michael Montero

Updated September 30, 2026 06:14

Send leads from your Facebook (Meta) Lead Ads straight into FranConnect using a Zap, so new enquiries arrive without manual entry.

Before you begin

You need a paid Zapier account, email parsing enabled in FranConnect with its parsing email address, and admin access to the Facebook account that owns your business page.

Step-by-Step Instructions

Follow these steps to configure the Facebook Lead Ads Integration with Zapier

Create the Zap

In Zapier, open Zaps, click + Create and choose Zap, then give it a name you'll recognise later.

Zapier Zaps page with the Create button

Fig 1 — Zaps page. Click + Create › Zap.

Set Facebook Lead Ads as the trigger

Search for and select Facebook Lead Ads, choose New Lead as the trigger event and click Save + Continue.

Selecting Facebook Lead Ads as the trigger app in Zapier

Fig 2 — Choose Facebook Lead Ads as the trigger app.

Choosing New Lead as the trigger event

Fig 3 — Trigger event: New Lead.

Important

Only new leads are captured. Leads collected before you set the Zap up must be exported from Facebook and imported into FranConnect by CSV.

Connect your Facebook account

Click Connect an Account, sign in to the account tied to your business page, then click Save + Continue.

Connect an Account prompt for Facebook Lead Ads

Fig 4 — Connect the account that has admin access.

Pick the page and lead form

Choose your Facebook Page, select the Form you want to use and click Continue to confirm.

Selecting the Facebook page in Zapier

Fig 5 — Select your Facebook Page.

Selecting the lead form in Zapier

Fig 6 — Select the Lead Form.

Add the email action

Search for Email by Zapier as the action app, choose Send Outbound Email and click Save + Continue.

Selecting Email by Zapier as the action app

Fig 7 — Action app: Email by Zapier.

Address the email to FranConnect

Set the recipient and subject so FranConnect's parser picks the email up and files it under the right lead source.

To	Your FranConnect parsing email address
Subject	`Internet` — must match the Lead Source configured in FranConnect

Build the email body

Lay out one field per line, inserting the Facebook values with Zapier's Insert Field button.

Name: [Name]
Company: [Company]
Address: [Address]
City: [City]
State: [State]
Zip: [Zip]
Phone: [Phone]
Mobile: [Mobile]
Fax: [Fax]
Email ID: [Email]
Record Type: Lead

Configured outbound email body in Zapier

Fig 8 — The configured email body.

Important

A Contact needs only Name. A Lead needs Name and Record Type: Lead. Make sure zip codes are mapped to locations under Admin › Marketing › Zip/Postal Code Locator.

Test and turn it on

Choose Skip Test or Create and Continue to send a test email, click Finish, then switch the Zap ON.

Tip

Submit a test lead through the form afterwards and check it lands in FranConnect before you rely on the automation.

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