Setting up a Facebook Lead Ad and connecting it to FranConnect through Zapier allows you to automatically capture and manage leads from your Meta campaigns with minimal manual effort. This guide walks you through creating a Facebook Lead Ad form in Meta Ads Manager, configuring a Zap in Zapier to send lead data to your FranConnect CRM, and testing the entire workflow to ensure everything runs smoothly. Whether you're just starting or looking to streamline your lead intake process, this step-by-step article will help you get fully integrated in no time.
Note: In order to use Zapier with FranConnect, you will need a paid Zapier account and email parsing enabled in FranConnect.
Topics
- Setting Up Zapier to Send Leads to FranConnect
Setting Up Zapier to Send Leads to FranConnect
To begin, log into your Zapier account. Navigate to the "Zaps" page, and click the +Create button. Select Zap from the drop-down menu.
Give your Zap a name that will allow for easy identification. Then, use the search bar to find and select Facebook Lead Ads as the trigger app.
Choose New Lead as the trigger event.
Click Save + Continue.
Note: Only new leads will be captured. Leads collected before Zap setup must be exported from Facebook and manually imported into FranConnect via CSV.
Next, click Connect an Account and log into the account tied to your business page. This account must have admin access.
Click Save + Continue after your successful login.
Now, choose your Facebook Page from the drop-down.
Under "Form," select the Lead Form you wish to use.
Click Continue to confirm the connection.
Next, search for and select Email by Zapier as the Action App.
Select Send Outbound Email, and then click Save + Continue.
Configure the email to the FranConnect CRM as follows:
To: *Enter your FranConnect parsing email address* Subject: *Enter Internet as the lead source. This must match the Lead Source configured in FranConnect.*
In the Body field, format your message as follows:
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Name: [Name]
Company: [Company]
Address: [Address]
City: [City]
State: [State]
Zip: [Zip]
Phone: [Phone]
Mobile: [Mobile]
Fax: [Fax]
Email ID: [Email]
Record Type: Lead
#Insert fields dynamically using the Insert Field button in Zapier.
Make sure to include at least the Name and Record Type (Lead) fields to ensure leads are processed correctly.
- For a Contact, only the Name field is required.
- For a Lead, both Name and Record Type must be included.
- Make sure Zip Codes are mapped to locations in FranConnect via Admin > Marketing > Zip/Postal Code Locator.
You may choose Skip Test or click Create and Continue to send a test email. If the test is successful, click Finish.
Finally, turn your Zap ON using the toggle switch. Your integration is now live!
Conclusion
With your Zap successfully created and activated, your Facebook leads will now flow directly into FranConnect without any manual intervention. This automation helps reduce delays, eliminate errors, and ensure your sales team can act on new opportunities as soon as they come in.