The hierarchy is made up of four primary building blocks: the World, countries, areas, and locations. Using these simple components, many configurations become possible, allowing for the flexibility needed to suit any organisation's structural needs.
This hierarchy, alongside the Account Hierarchy, play a crucial role in forming the overall organisational structure in the platform. They also have a central role in targeting content to users, as they act as the primary selection criteria. This should be kept in mind when setting up your locations.
World
The outermost shell in the platform's geographic hierarchy, the World encompasses everything inside of the platform. Only World Managers have access to this level, allowing for unique abilities such as system configuration, control and distribution of content to multiple countries, and the creation of countries.
Countries
The largest creatable region in the platform, countries not only represent major regions in the location hierarchy for holding areas and locations, but also serve as infrastructures for the platform's content to exist in. This means that most content can be thought of as 'belonging' to one country or another – if it doesn't belong to World. The corresponding account group is called National Manager, and along with World Managers, they are the two groups considered Administrators for the purposes of these Help articles.
Areas
A useful hierarchical division for grouping and managing locations. Typically mapped with large geographic areas in the real world, such as states, counties, and provinces.
Locations
These are the lowest-level units of organisation in the hierarchy. Sometimes referred to as stores, they usually represent physical locations in the real world, attended by employees of the organisation, playing a key role in business operations. Examples include retail stores, restaurants, offices, etc.